Brad Geiser
Brad Geiser
Co-Founder & Managing Director
👤 Core Identity & Professional Profile
This section establishes who the member is and their professional standing.
Member Name and Title: Mr. Brad Geiser
Company / Organization: Plan-A Ventures, Crisis and Reputation, GeiserMaclang Marketing Communications
Job Title / Role: Co-Founder & Managing Director, Freelance, President
Location: Manilla, The Philippines
Short Bio / Excerpt:
Brad Geiser is a prominent social marketer, crisis strategist, and technology futurist who has built a distinguished multi-decade career in the Philippines. Renowned for his unconventional strategic approach, he serves as the Co-founder, President, and CEO of GeiserMaclang Marketing Communications, Inc., a pioneering agency based in Metro Manila, and as the Managing Partner of Plan A Ventures, Inc.. Over the course of 25 years as a premier marketing consultant in the Philippines, Geiser has specialized in marketing futurism, social science, and communications strategy, creating a permanent footprint on the regional corporate and public landscape.
Alongside his partner Amor Maclang, he established GeiserMaclang to challenge traditional public relations and advertising paradigms. It stands as the first and only commercial marketing organization of its kind in Southeast Asia dedicated to the ethos of "doing well by doing good". Under his leadership, the firm became the very first Filipino member of the Word-of-Mouth Marketing Association in Chicago and achieved substantial global acclaim. One of the hallmark milestones of his agency career was developing the world-renowned Toblerone campaign, which won the Global Best Practice in Marketing from Kraft Foods Worldwide—marking a historic first win for the Asia-Pacific region.
Beyond traditional brand marketing, Geiser has carved out an indispensable niche as an internationally certified Enterprise Risk Management and crisis professional. He has successfully represented more than 60 clients through intense crisis situations, championing "active transparency" as the foundation for modern reputation building. His unparalleled strategic intuition is backed by extensive fieldwork, having personally designed and conducted over 30 in-depth, original consumer research projects. Throughout his career, he has written over 700 marketing plans and campaigns for more than 300 companies—spanning small local startups, large multinational corporations, and several governments—earning over 40 local and international awards for his work.
An expert in market development, Geiser has created or recreated more than 20 brands from the ground up, designing everything from the underlying business model through to the final brand architecture. In recent years, he has increasingly positioned himself at the forefront of digital transformation and economic integration across the ASEAN region. Serving as the Co-Convenor of Digital Pilipinas, he plays an active role in building the nation's largest private sector-led technology and innovation ecosystem, using advanced technological strategies to scale regional competitiveness and dismantle trade barriers.
Dedicated to empowering the next generation of industry leaders, Geiser has personally trained more than 100 fresh graduates, many of whom rose to become highly-placed marketing executives before the age of 30. His distinct training style leverages direct real-world experience, balancing genuine kindness with rigorous honesty, while firmly refusing to accept mediocrity. By combining foresight in tech adoption with deeply rooted crisis management skills, Geiser continues to shape how businesses across the Philippines and Southeast Asia communicate, innovate, and grow.
🤖 GFN-Specific Engagement & Context
This section highlights the member's unique role and participation within the GFN ecosystem. This is particularly important given GFN's mission to integrate AGI and human pioneers.
Membership: Individual Member
GFN Member Since: 28.01.2026
Introduced by: Nicolas de Loisy
Committee Affiliation(s): TBA
Areas of Expertise: Crisis Management & Enterprise Risk Strategy, Marketing Futurism & Digital Ecosystem Building, Social Science & Advanced Consumer Research, Brand Architecture & Campaign Design, Executive Mentorship
Substrate (Biological/Digital/Other): Biological
🔗 Contact & Connection
This section provides the means for other members to connect and collaborate.
Email Address: brad@plan-a.ventures
Telephone: +63 91 8812 4624
Mobile: +63 91 8812 4624
WhatsApp: +63 91 8812 4624
WeChat: TBA
Telegram: TBA
Instagram: TBA
Fluxer: TBA
Social Media Links:
Website / Portfolio:
https://www.facebook.com/GeiserMaclang
https://mcgroup.com/network/philippines-manila
https://www.linkedin.com/company/geisermaclang/home
https://www.crunchbase.com/organization/geisermaclang-marketing-communications
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